Basic SEO Elements

Posted by Mark Ramsey | Internet Marketing,SEO | Wednesday 18 November 2009 10:20 PM

Basic SEO is not hard, it is a methodic and logical approach to your Market. Let’s get this straight. SEO rankings is really about understanding your market, your competitors and ultimately your visitors. A little bit of discovery will go a long way in successfully commanding your market.

Before we get into the 5 elements of SEO, we need to examine the the discovery side of your business.

1. Understand your market. Is there really an on-line buying market? You can have thousands of searches monthly with very few buyers. Is your product or service conducive to marketing on the Internet? Example: I ran across a market not long ago that I thought had some potential. “Tattoo Design”. Many thousands of searches each month with relatively few competitors.

So I found an affiliate program and set-up some PPC ads. After several hundred dollars in clicks and 1 measly sale, I stumbled into a forum that was talking about tattoos. What I discovered was that people weren’t going to pay for designs because they can get them at the tattoo shop for free and that the only potential customers I had were the actual Artists themselves. This reduced my market to a fraction of what I thought it was. I failed to understand the market.

2. Understand your main Competitors. Choose battles you can win! Who is competing for your keywords is a fundamental requirement of effective SEO. If your website is new, avoid chasing keywords that you cannot rank well for. You are spinning your wheels if you believe you can go up against competitors that have Page Ranking of 5 and up. Not impossible but it will take a lot of work and time.

3. Understand your visitors. This is the toughest one of them all. Since most visitors only stay on a site for 15 to 30 seconds it is hard to determine what they like or dislike. You can discover clues to what they want by visiting forums and absorbing the posts. Emphasizing the problems or situations is an effective way to create website stickiness.

So what does this have to do with SEO rankings? Quite a lot actually. You see if you have a pretty good grasp on the 3 items above your SEO efforts will be much easier and the results will be greatly improved. OK, on to the 5 Elements of good SEO. These are loosely listed in the order they should be worked on. I say loosely because each element is an ongoing process and all elements are of equal importance. This means for example, that you need to add content and continue to work on backlinks simultaneously etc.

Source elements of seo. Improve search engine ranking by buying text links.

Popularity: 35% [?]

Ezine Article Submission The Poor Way To Riches

Posted by Darea Shinnel | Internet Marketing,SEO | Tuesday 17 November 2009 10:20 PM

What do all online marketers say they need? More leads. Ezine article submission is a great way to get them. And it is a cost effective way of getting those leads. It is more about an attractive website. You need more than a pretty website to make money online. You need traffic.

Have you tried all the marketing products online to build your business with little or no success? Do you feel like giving up? Well you are not alone. But you need to keep at it before you quit. Everyone has that point of questioning why others are making online but they are not. Listen, focus on getting traffic to your website. That is your main goal now.

But getting traffic is not easy you say. We all know that. And no matter if you believe in your product as the best thing since sliced bread or if you are only trying to make money off it, you need leads, you need traffic. Traffic makes the online business world go round.

Two real sources of leads, traffic you buy and traffic you can earn. And those two sources of traffic are different. And whether you go after one or the whether you go after the other depends on what your situation is.

Here is the question you have to ask yourself right now. Do you have more time than money or more money than time? If you have more money than time, you can simply buy ad space.

If you have money use it on banner ads, learn Google pay per click, rent a list of email addresses and send out your promotion to this list. But if you have more time than finances, start writing articles.

Everybody and their brother is talking about article marketing. The essence of article marketing is this you write an article that contains useful but incomplete information and that is what the article does. It provides useful information but it does not tell the whole story. And that creates curiosity so when people read your article they learn something they want to know about that topic so they go to your website.

Articles should be between three hundred and five hundred words. You can submit your articles to article submission sites. These sites make your article available to website publishers who take your article and post them online. You want to have your bio and a link to your website so people will go to your website and learn more about you. When they read the great information you provide in your article they will want more.

When they come to your website you will want to have an archive section of all your articles so that people can see that you are an expert in your field. Then if you have a product to sell you will be able to promote that product as an expert. Make sure to have a free newsletter or free promotion they can sign up for. This way you will be building your email list of people who visited your website. You do not want them to come and leave and not return. This the way to build your leads with ezine article submission.

Use a great description for your websites content. http://www.propeller.com/story/2009/07/08/search-engine-rnkings/comments/?comment=5549397#comment_5549397 Adding content over time to your sites can be very beneficial. Be careful of putting affiliate links on your site.

Popularity: 17% [?]

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