Why You Need to Stay in Touch with Your Affiliates
If you are currently running an affiliate program for your products, then you probably know that a large number of people who sign up for affiliate programs are never heard from again. You can reduce the number of non-producing affiliates in your program, however, by constantly keeping in touch with them.
There are several reasons to contact your affiliates regularly. When they first join your program, staying in touch is easy.You contact them to provide their user names and passwords or tell them where to log in to check their stats. You welcome them into the program and let them know how to reach you or your affiliate manager if they have any questions.
After your affiliates have been in the program a while, keeping them motivated is important, especially if they haven’t made their first sale yet. Tell them about any new products or services you have created, as well as any new promotional tools.
You should also provide new material for your affiliates to use on a regular basis. Keep your creatives and sales copy up to date, and let your affiliates know where to find these promotional tools. Providing them with nothing but a text link and one banner just doesn’t generate much excitement at all.
Giving your affiliates the credit they deserve is also very important. Each month, give credit to the best performers in your affiliate newsletter. You may even consider adding performance bonuses to your affiliate program as another incentive for your affiliates to earn extra money online. Give small bonuses to those that perform well, and you can even set up a payment structure that rewards higher commissions and bigger volumes of sales.
The key to motivation is making sure that you stay in touch. Always pay attention to who your top sellers are, and make sure that you contact them on a regular basis. But also pay attention to those affiliate who are struggling to make a sale, and make sure you stay in touch with them as well. By providing a little more support via sales tips and techniques on how to make extra money, they’ll soon join the ranks of your more successful affiliates.
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