As soon as text messaging started gaining popularity, so did becoming an SMS reseller. Like any product, Short Message System, or SMS, units are manufactured and sold to wholesalers who then turn around and sell it to retailers. Because text messaging has become so popular, the market has boomed in recent years, and many people are learning that retailing SMS units can be a profitable market niche.

An SMS reseller makes money by reselling units bought at wholesale prices for a more expensive retail price to consumers. An advantage to this market is that there are no price restrictions, so a reseller can set their price however they see fit. A place continues to exist for resellers in the market because independents are well suited to finding and marketing to smaller buying markets that may be overlooked by big telecommunications firms.

The Many Uses Of An SMS Reseller

Recent expansion in the uses for text messaging continues to open the market. Many businesses have begun to use SMS for sending internal memos or updates. Marketers and survey distributors have also jumped onto the SMS bandwagon. The goal of an SMS reseller is to identify and connect with new users and offer a convenient plan for meeting their client’s text messaging needs.

Although resellers probably do not need to pay rent, there are still some overhead costs associated with the business. Generally, resellers will work with a single wholesaler, who will charge them a one-time SMS fee, which is basically a start-up payment that buys access to the wholesaler’s product. Obviously, the cost of product to be resold is also an expense. Last is the marketing overhead. The job of an SMS reseller is to find customers and keep them. Individuals will approach the task in different ways, but generally, a website is the central selling tool. Many wholesalers will provide a website as part of the package that can be rebranded for use by various resellers.

Popularity: 6% [?]

SMS resellers enable mobile marketing campaigns for business clients through technology services of mobile providers. SMS, or short messaging service, is a text messaging system that uses assigned codes that indicate specific pre-arranged requests. A real estate agent selling a house for its owner might put a yard sign in front of the house that includes the message, “Text BUYME to 12345 for interior video.” BUYME is the SMS; the company that worked with the agent to set up the texting program are the SMS resellers.

How SMS Resellers Can Help You

SMS is very popular and becoming more so. Even the most basic feature phones offer texting services. Not anyone who would like to take advantage of the popularity of texting as an advertising tool need understand the technology behind SMS. They just need to know the mobile marketing options available, and have a good handle on the statistics of the target market for it. Mobile providers that offer SMS resellers handle the technology themselves. Some offer more than one reseller program, so that those new to the industry can start with the most basic program and move up when their comfort increases and their client base expands and / or starts to demand more and more services.

As an example, one mobile firm offers a starter reseller program. The reseller pays an initial setup fee, a standard monthly charge, and per minute usage fees upfront to the mobile firm and collects a higher fee from its clients. The next step up is a partner agreement, in which the reseller and mobile firm share revenue, and the product is white-labeled as the reseller’s company. The most advanced of the reseller options is a revenue share as well, but the reseller now has additional mobile services beyond SMS to offer its clients. These include voice, e-mail, and mobile Web. Anyone can resell SMS services, and the time is right to get in on this hot and lucrative market.

Popularity: 7% [?]